LIVE: CHI Chroma Paint Collection

Farouk Systems, Inc. is excited to announce the new CHI Chroma Paint Collection, a semi-permanent hair color with Innovative Chroma Intense Dye Technology created for longer-lasting and more intense colors. Join CHI Global Artist Anna Cantu and special guest Creative Artists Jason & Madison Schwind for this exciting experience of color.

Chroma Paint logo-01

The Schedule

Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.

Monday January 25th, 2021

03:00 - 03:20
Birds of Paradise Anna Cantu
03:20 - 03:30
Frozen Candy Apple Anna Cantu
03:30 - 03:40
Blushed Fuchsia Jason & Madison Schwind
03:40 - 03:50
Mermaid Blue Jason & Madison Schwind
03:50 - 04:00
Bubblegum Pink Jason & Madison Schwind

Registration Form

Please complete the form below to reserve your seat for the LIVE event. You will receive an email confirmation after your seat reservation has been processed.


Anna Cantu
CHI Global Board Artist
Jason Schwind
CHI Creative Artist
Madison Schwind
CHI Creative Artist

Farouk Systems

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®. The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”.

Dr. Shami created the world’s first ammonia-free hair color and is the owner of 23 patents and counting. He was also the first to use silk proteins in the creation of the BioSilk Silk Therapy Line and invented the very first CHI Ceramic Hairstyling Iron. He is known for revolutionizing the hair industry with NASA technology while creating a safer and healthier workplace and environment for both stylists and consumers.

Sponsors & Partners

Farouk Systems

“I began Farouk Systems based on a mission and a dream. My mission and dream was to provide my fellow hair artists with a safer workplace environment – free of harsh chemicals, advanced knowledge through education and new professional-only systems that could not be duplicated at home.” This is why Farouk Systems’ mission statement has always been and still is: Environment, Education, & Innovation.”

 – Farouk Shami
Chairman & Founder

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