Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.
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CHI Global Board Artist Anna Cantu defies the ordinary every time she styles hair. Cantu captivates audiences when she takes the stage and presents her high-energy and innovative styling masterpieces. The stage serves as her platform for educating and inspiring up-and-coming hairdressers. Cantu also represents Farouk Systems at several high-profile events including The Latin Grammys. Her talents extend beyond styling hair; Cantu has appeared as an on-air spokesperson numerous times on behalf of Farouk Systems. Some of her notable accolades include being named by Farouk Systems as the “Top Educator of the Year" and “Colorist of the Year”. When Cantu is not busy rocking the stage at hair shows she runs a CHI concept salon in League City, Texas called The Color Studio.
Jason Began his career on the East Coast and is regarded as a triple threat, shape, color, finish with 28 years of experience. He has created styles from east coast to west coast as well as in Holland and Italy. His unique and innovative work has been seen on television, film, and in print. Jason’s education as well as his experience is boundless and includes 20 years of experience working with top education companies, currently a top artist for Chi. Jason has commanded high profile shows, and developed trend collections and formats. Jason draws his inspiration from fashion, music, and architecture: building upon his art school background. Jason is regarded as both cutting-edge and an integral part of the modern hair profession.
Madison is enthusiastic and passionate about the beauty profession, she draws inspiration from her artistic background through music and writing. Her career began with a focus on makeup specifically bridal, stage, and runway. Throughout recent years, her main focus has transitioned to hair and she enjoys the overall transformation it can bring. Although she enjoys all aspects of hair, she specializes in “lived in hair”, blonding, and extensions. She is driven to create the best possible salon experience for guests while providing them input on current trends and creating hot looks.
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®. The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”.
Dr. Shami created the world’s first ammonia-free hair color and is the owner of 23 patents and counting. He was also the first to use silk proteins in the creation of the BioSilk Silk Therapy Line and invented the very first CHI Ceramic Hairstyling Iron. He is known for revolutionizing the hair industry with NASA technology while creating a safer and healthier workplace and environment for both stylists and consumers.
“I began Farouk Systems based on a mission and a dream. My mission and dream was to provide my fellow hair artists with a safer workplace environment – free of harsh chemicals, advanced knowledge through education and new professional-only systems that could not be duplicated at home.” This is why Farouk Systems’ mission statement has always been and still is: Environment, Education, & Innovation.”
– Farouk Shami
Chairman & Founder